Greetings,
I was watching nick with my daughter and noticed the lack of slime and a new logo design. Nickelodeon would be a true designer's dream for branding!
You can check out the newest nick brand design here:
Nickelodeon cleans up: idsgn (a design blog)
I need some time to decide what I think. Perhaps some rainy days on the weekend with my daughter will help shape my opinion. But, my daughter likes the old logo better and I am not the target audience, right?
Cheers,
Brett
Nickelodeon cleans up!
Greetings,I was watching nick with my daughter and noticed the lack of slime and a new logo design. Nickelodeon...
&nsbp;
#2
DesignsbyALX
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- Designer
- 65 posts
Member
Posted 02 October 2009 - 09:38 PM
I think the old one was better, more playful and toony... Never change a winning formula 
#3
Coy
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- Designer
- 2534 posts
Elite Designer
Posted 02 October 2009 - 09:42 PM
noticed the change when I was waching it myself. lol
I don't like/dislike it I'm kinda neutral. The kids really didn't notice though, untill I pointed it out. Now if spongbob turns green or something they'll think something is wrong with the tv. hahaha
I remember the first one that had the rainbow colors.. dang I'm old.
I don't like/dislike it I'm kinda neutral. The kids really didn't notice though, untill I pointed it out. Now if spongbob turns green or something they'll think something is wrong with the tv. hahaha
I remember the first one that had the rainbow colors.. dang I'm old.
#4
Geko
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- Designer
- 77 posts
Member
Posted 06 October 2009 - 05:24 AM
I got used to the old logo, the new typeface looks weird, maybe it would work for their subrand teennick or something, I like the idea tho. Having a single "nick" will get all the subrands identified as nickelodeon brand.
Love the color since im a orange fan
Love the color since im a orange fan
#8
TheNutz
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- Designer
- 57 posts
Member
Posted 12 October 2009 - 11:39 AM
i'm not in the target but i love it.
look at this http://www.idsgn.org...sisters-new.png
the only problem i see is that it doesn't look good on small size
look at this http://www.idsgn.org...sisters-new.png
the only problem i see is that it doesn't look good on small size
#9
jmillgraphics
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- Designer
- 20 posts
Junior Member
Posted 22 October 2009 - 12:30 AM
I super love the new logo. The old was good too, but the new one is great. I have a 3 year old son, and let's just say I get to watch a lot of Nick and Nick Jr. lol. I think the new logo fits very well with their identity and campaigning. They talk about families and kids doing things fun together, and I think the new identity does a good job of showing family. The old one was aimed more at just the kids. Besides it could be worse (ack... ah...pepsi... guah ah.. ahem) LOL.
J
J
Edited by jmillgraphics, 22 October 2009 - 12:32 AM.
forgot to add something
#10
monimen
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- Designer
- 10 posts
Junior Member
Posted 23 October 2009 - 10:57 PM
The Brand name is too long and 1 long word.. It needs a logo rather than a logotype.. old one's splash was not unique but it also was a logo.
And the result its nickelodeon.com goes to nick.com :
Ok, here is the idea, they gonna cut the name to "Nick" .. how creative ... :|
#11
shefshef019
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- Designer
- 131 posts
Senior Member
Posted 24 October 2009 - 09:40 PM
The new logo just doesn't have enough personality. I think the classic splat (or sometimes a blimp or other shape) makes perfect sense for the fun channel that brought us Doug, Double Dare, Rocko, and Ren & Stimpy. The new logo seems to bland and conservative. Powdered Toast Man would not approve 
Designs by Jenna Sheffler: Professional portfolio
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#13
zugraphi
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- Designer
- 4 posts
Apprentice Designer
Posted 03 November 2009 - 12:11 PM
If I may add my opinion to the discussion, I feel the logo on it's own is not as strong as the old one, but as a logo family, I think the whole system is very recognized while maintaining a good shift from one subrand to another.
#16
stratopeter
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- Designer
- 10 posts
Junior Member
Posted 09 August 2010 - 08:56 AM
I think the old one was more concise and fun. The new logo looks just like any random toy manufacturer. It reminds me a bit of playmobil ( http://upload.wikime...aymobil.svg.png )...
And I'd also never associate the i with the outline of a child (which is written in the article)... Our perception is so conditioned to look at letterforms that a small change in a letter just doesn't have enough strenght to be seen as something different. At first I thought it was a reference to the old logo because it looks like the point of the i drops of the stem.
And I'd also never associate the i with the outline of a child (which is written in the article)... Our perception is so conditioned to look at letterforms that a small change in a letter just doesn't have enough strenght to be seen as something different. At first I thought it was a reference to the old logo because it looks like the point of the i drops of the stem.
#17
braja
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- Banned
- 12 posts
Banned
Posted 09 August 2010 - 11:49 PM
For me, the old logo is iconical. Even at large distances, I know what it is.
(I think this is also the case with others)
If something "must" be changed, possibly I changed the interior of the logo. Maybe just a short name?... (As someone already said)
Splash would certainly kept!
For example, McDonalds. There are a hundred variations, but one distinctive thing never changes.
(Maybe not a good comparison but now it's my thought)
Please consider, not twice ... many times before you decide.
Regards
(I think this is also the case with others)
If something "must" be changed, possibly I changed the interior of the logo. Maybe just a short name?... (As someone already said)
Splash would certainly kept!
For example, McDonalds. There are a hundred variations, but one distinctive thing never changes.
(Maybe not a good comparison but now it's my thought)
Please consider, not twice ... many times before you decide.
Regards
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