What is similar between the advertising campaigns ran by FC Barcelona, the premiere of Thor Ragnarok, and your local coffee shop? At the first sight, nothing much. However, there is one important thing that is definitely in common. It’s all about the vehicle wrap design you see on the city’s public transport and cars passing by. No matter whether you run a small business or a large international corporation, vehicle wrap design would be a perfect solution for a part of your advertising campaign.
Why do you need to use vehicle wrap design?
Vehicle wrap design is all about advertising and promotion. According to the recent research, an average American drives over 300 miles each week. What’s more, 97% percent of people remember the ads they see on a vehicle wrap. As a result, the advertising you place on the car is not only visible but also greatly reachable. That’s why the deal is highly profitable money you spend on this type of advertising gets back completely. This means that the cost per 1000 impressions is much lower than other advertising kinds, and the benefit is much bigger.
That’s why, you need to be well-aware of the following 10 essential steps to a good vehicle wrap design.
1. Conduct an in-depth research
This is a well-known truth which refers to everything, not only to the issue of a vehicle wrap design. Before getting down to business, you need to understand where exactly this advertising is going to be placed. Even if you know nothing about cars and cannot differentiate Volkswagens from Dodges, you can still spot the difference between a pickup and a bus. Because of the different sizes, you need to come up with the vehicle wrap designs of a different technical characteristics. In the ideal world, your client will provide you with all the information you need. However, unfortunately, we don’t live in an ideal world (and even if we did, clients do sometimes make mistakes), so you need to re-check everything. Twice. For example, get the main information about the technical requirements on The Blueprints or the websites similar to it.
2. Analyze and think it through
This is close to getting inspired. Close but not the same. No matter where you get your inspiration from, you first need to know what kind of the vehicle wrap designs is provided by the competitors of the branch the company represents. Under no circumstances should you copycat those designs. However, you always need to be prepared to make sure your vehicle wrap design will turn out even better than everybody expects.
Thus, if you need a vehicle wrap design for a delivering van for your restaurant, make sure you analyze the ideas found on Behance and Pinterest for they might be of a great inspiration (or, in some cases, may show what not to do). They certainly know what to offer.
3. Create the design and apply it to the car’s mockup
While creating the actual vehicle wrap design, you need to pay attention not only to the usual design elements (e.g. the color and figures used for your future design) but also to the future printing. Firstly, it should scale well which means going in different sizes (perhaps, in the future this design will be used not only for a van but also for a passenger car, so you need to be prepared for everything.
Don’t forget you should only use raster images because they will look better while printed. Take into account your design elements’ sublayers and remember that your design will have to be wrapped around the car so don’t ignore such things as doors and edges.
For instance, take a look at the following vehicle wrap design made on DesignContest. As you see, its designer considered every tiny detail to make the design perfect.
Bottom Line
Vehicle wrap design is one of the easiest ways to to announce yourself on the world scene. Launch a vehicle wrap design on DesignContest if you want yours to be smooth and stylish (as it should be, first and foremost).
