Who would think that someday, the studies by Carl Gustav Jung would be implemented in design and branding? Not the great scientist himself, for sure. Though the concept of a brand as we know it was born in 1889, it wasn’t highly popular with people at the time when...
An ancient Chinese proverb says that you should know your enemy. This way, you’ll know yourself. When it comes to your business, your enemy is less obvious than you think. Your competitors are only a part of a huge machine that stands against you. This machine is called “a...
Do you believe in love at the first sight? If yes, what makes you fall in love with a person the moment you see him or her? Scientists think it’s all about pheromones. If that’s true, love at the first sight exists in business and sales, too. Only in...
Want your company to be successful? If so, you must have a firm plan. In this case, let’s talk straight business. Which business strategy do you use for your business development? Is it a growth, product differentiation, price-skimming, or acquisition strategy? Perhaps, you’ve gone even further, combining several of...
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