Color is one of the most important and influential branding tools available to you. It can set the mood for your company’s website, logo and brand. Color Emotion Guide infographic Color can help you connect with customers or cause them to turn away. And it is all based...
Do you ever notice that some websites have a much “richer†search results that others? Not only do you get an article or website that matches your search by topic, but you can also see additional information such as photos or text. Google Rich Snippets make this happen. This...
The most important consideration when it comes to type is readability. From small, tightly packed lettering in body text to big, dynamic lettering in logos and banners, clean typography can make or break a project. Here are five more things you need to know to help create clean typography...
The biggest mistake designers make is forgetting about the words. They pick a great palette of colors and fonts, select and edit images carefully and put it all together with precise detail. And then there’s a giant, glaring hyphen in the middle of the design. Bummer. Paying particular attention...
To be perfectly frank, there are not so many reasons to do so. The logo is a thing your company is recognized by and associated with, but not the reason of the high or low sales. And if you don’t get recognized enough you don’t get enough profit, or...