Gestalt Psychology used in web design helps web designers to create their entries the way they would beneficially appeal to their customers. “Gestalt” is a German word for “image”, which is why it facilitates the process of visualization and perception. 10 main principles of Gestalt Theory bring a pinch...
Robert Plutchik, a famous scientist who dealt with the study of emotions and psychotherapy processes, came up with a wheel of emotions people experience the most. These 8 primary emotions drive people’s attitude towards everything they face in their life. Therefore, these 8 emotions are put into the basis...
Freelance reality is much rougher than anyone can think. In the conditions of big competition on the market, being an awesome Designer/Photograph/Copywriter is not enough. Apart from having a kick-ass portfolio and an ability to sell oneself, one has to learn how to work with different types of clients....
The graphic designer/client stories never fail to amuse us. These misunderstandings and differences in opinion stem from the complexity of relationships between graphic designers and their clients. Why? Because designers want to create, and clients want to sell. Putting the two extremes together results in some very fun conversations sometimes. In...
It’s Friday. It’s THAT time of the week. Today’s article is meant to put a smile on your face, or at least make you giggle behind that monitor of yours as you take a productive break. Designers, you’re much too familiar with these. Sometimes clients just don’t get it...