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Imagine St. Valentine’s Day is tomorrow. You have already found the ideal gift for your sweetie and perhaps will congratulate your friends and relatives with postcards. But what you should do with your clients and colleagues? Will you congratulate them or not?

When it comes to marketing, a lot of entrepreneurs focus only on Internet marketing, sales and others. These methods sometimes end up with something inefficient, sometimes ineffective and often takes a lot of time. In today’s media environment, sometimes simpler and more direct marketing efforts give the best results....