Imagine the talk between Kevin Systrom, Mike Krieger, the original authors of Instagram, and their business consultant:      – We’ve come up with an awesome idea for a startup. What do we need next?      – Oh, that’s simple. First, you need...
Web design influences the visual part of our perception; therefore it is rarely thought that design can impact other 5 senses. Surprisingly, it can, and the closest connection appears to be in terms of music.
All that glitters isn’t gold. This well-known English proverb comes from the times of Shakespeare and has’n lost its relevance ever since. It’s been proven hundreds of times that the most expensive things aren’t always the most prosperous ones.
What is similar between BP Global, Symantec, Accenture and Posten Norge? These companies are situated in different countries, have different income rates and different level of brand awareness worldwide. However, there is one thing they have in common: their logos.
There are so many coffeeshops and coffee companies that you probably mistake one for another often. Actually, it isn’t surprising at all as all coffee companies usually have similar logos. I’m not talking about numerous Starbucks clones right now: no, the logos themselves can differ quite a lot, but...