What is similar between BP Global, Symantec, Accenture and Posten Norge? These companies are situated in different countries, have different income rates and different level of brand awareness worldwide. However, there is one thing they have in common: their logos.
Freelance reality is much rougher than anyone can think. In the conditions of big competition on the market, being an awesome Designer/Photograph/Copywriter is not enough. Apart from having a kick-ass portfolio and an ability to sell oneself, one has to learn how to work with different types of clients....
Typical morning trivia of a freelancer: bed hair and PJs, sipping on the second mug of steaming coffee while checking emails. The only question hanging in the air is “Do I start working now or should I re-watch the last episode of Game of Thrones again?â€
In 1910s Max Wertheimer had a moment of epiphany while looking at railway signal lights. This resulted with the development of Gestalt theory and forming principles of visual perception. It presumes that before an individual recognizes an object itself, they perceive it as a part of a group (whole).
Designers tend to store a lot of useful materials: inspiration posts, GIFs, textures, fonts, vector art etc. After a while there are tons of folders and files on computer, but no organization or free space for new ones. Fonts are the worst of it. Â They crowd up in library...