Very. Period. From social media to basic marketing campaignes to company websites. Do not underestimate the powers of your visual content. Visual content is everything. It is your image, your reputation, first impressions. The list is endless. It is the boarderline between recruiting clients and losing them. The exact statistics...
One of the ways to recruit customers on the Web is banner advertising. Good banner advertisements, that is. Although a common path for many, bad banner ads have spread like wildfire. Sometimes it feels as if they get too involved in the aesthetics, and forget about the ad as a whole. The...
More than 70% of human beings are visually oriented. In other words, majority of us are visual learners. For those that can relate, the best way to remember information is to see it. That’s why creating compelling infographics is the best way to make your data memorable and have your...
I used to talk with dozens of marketing managers of different business fields.  It was not a surprise to find out that one of the main questions for them is a question of budget. Executing a successful marketing plan requires time, energy, and money.  But what if the marketing budget is...
Market research is one of the integral parts of any company business strategy. Understanding your target audience is a fundamental point of your marketing activity. Market research allows to collect initial data needed for future planning such as main market segments, market tendencies and customer needs.