Design That Sells

Design that sells: is that a fairy unicorn or something much closer to a real life? With thousands of creative designs we see every day, DesignContest knows the right answer. We’ve observed the final results of contests to realize the pattern that will help you to turn your design into a true selling point.

Passing on the information

A good design should be eye-appealing. A great design should be informative as well. A custom design is always aimed at helping the sales to grow. If your design attracts people’s attention, that’s awesome. But what’s next? What benefit does it bring you when a person notices your red packaging, admires it for a few seconds, and then passes by? That’s when the point with passing on the information should come in handy. Make sure your design answers the questions “If I buy it, what advantage would I get?” and “Why should I buy it?”. The benefits, additional perks, and all kinds of advantages should be explained using as few words as possible.

UX writing

UX writing is one of the ways that can help your design to pass on the information to your clients. Thinking that UX writing can be applied only to websites and mobile apps would be completely wrong. Even the information you see on different packaging designs belongs to this type of writing if it is given in a precise, creative, and inventive way that contains a clear call to action.

What makes this design sell

When the benefit for clients is clear, they will buy whatever you’re trying to sell them. That’s why you cannot neglect the importance of the text. The design that sells is the design that tells a story and explains all the necessary facts.

Visualization

This is one more component of a marketing strategy that refers to supplying clients with information. Though it might not seem like that at the first sight, colors, images, fonts, and other supporting details used for in both graphic and web designs are more eloquent than you think. For example, the color green will hint at something healthy and natural; funny characters used on a logo design refer to a playful spirit of the brand; creative typography deals with the inventiveness of your company. Don’t forget that the devil is in the details. Design exists to reveal the inner demons that can lure people in buying the product that has been advertised.

What makes this design sell

The impact caused by visualization can hardly be overestimated. Driven by their gust, people choose those things they love. Non-verbal elements like colors, fonts, and figures facilitate the process of making this choice.

Lazy loading

According to the researches conducted by Adobe, 39% of people will stop using a website if images don’t load or take too long to load. It’s much harder for your design to be a selling one when you lose ⅓ of your users right on the initial stage. Taking this information into account, no wonder that such trend as a lazy loading is becoming more and more popular. In fact, a lazy loading is a special design pattern used to reflect objects only when they are needed. This way, the loading speed of your website doesn’t get lower and you don’t lose any customers.

What makes this design sell

If time is money, your lazy loading design helps you to earn some. It doesn’t make your customers wait by loading the visual content right when it’s required; it saves their time and nerves, and serves as a non-verbal call to action. What’s more, lazy loading consumes less traffic and memory. Despite being a bit difficult to code, this kind of web design is a real selling point.

Non-intrusive offers

Do you like it when your annoying neighbours keep coming to your house just to hang out? Or when you keep getting the emails from those websites you aren’t really interested in? Or when you constantly get invited for a coffee by a person you cannot stand? Those were rhetorical questions because, of course, everyone hates that. With design, things are pretty much similar. Design that sells will never be intrusive, loud, and pushy. Design should invite, not irritate or drive crazy. If you use too many call-to-action buttons, too dazzling colors, or plenty of notifications, you are most likely to drive people away from your website. Thus, design that sells always knows when enough is enough.

What makes this design sell

Just one word: simplicity. Nowadays, no one likes it when there is too much of something. Simplicity, moderation, and clearness would be the best policy when you want to create the kind of design that sells.