Color is often one of the first things we notice when looking at an object. It can affect how we perceive and communicate. But it is often difficult to describe. How do you define blue other than to call it blue? There are quite a few words that help...
Red is one of the most extreme colors in the rainbow. And it is a common color when it comes to design because of consistent meanings. Red is most commonly used as an accent color (especially common when creating website buttons, sale notifications or signs or colored text) but...
When working with designers and other creative professionals – from the people who build websites to those who put together business cards – it is important to understand and be able to speak the language of type. Typography has a set of jargon that is all its own and...
To be perfectly frank, there are not so many reasons to do so. The logo is a thing your company is recognized by and associated with, but not the reason of the high or low sales. And if you don’t get recognized enough you don’t get enough profit, or...
How to choose a great font for a logo design? It is well known fact for every graphic designer, that picking out the right typeface for you logo is a crucial part of the design process. We can often come across the dilemma which font to choose among the...