Successful website designs are more than just a combination of the typography, color pallet, and images used. Instead, they are those websites that really draw in the viewer, from the opening slides of the site to the exiting, to the cleverly designed link options. In addition to all of...
Last time we took a look at making a brilliant first impression we discussed how to wow your next client when meeting them in person. However, what if you’re not trying to snare a project in the flesh? More and more, freelancers are finding work via the Internet, via...
If you’ve been freelancing long, then you’re likely already familiar with everyone’s least favorite aspect of the job: Meeting, wooing, and securing new clients. It’s a pain, and something we all dread. However, finding new work is vital to the security of your business, and without a brilliant first...
With so many marketing buzzwords circulating the web, it’s sometimes hard to exactly comprehend some of the terms, especially when it comes to talking about corporate brand, identity and logo. These concepts apply to every business, no matter whether you’re a multi-million dollar corporation or a one-man show working...
We’ve all been there: A client wants the design to look one way, when you know full well that the design will both alienate and confuse viewers. Your way is the right way, but you don’t quite know how to break it to your financial backer: I mean, without...