http://blog.pentagra...millercoors.php
honestly, im not feelin it. i can see they went for the modern 2.0 look, but its a beer company, cmon. some sort of olde english bushes or lions jumping around or something would have livened it up a little. and also, helvetica for beer?? not working.
new miller coors logo
http://blog.pentagra...millercoors.phphonestly, im not feelin it. i can see they went for the modern...
&nsbp;
#2
Chung Dha
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- Designer
- 1439 posts
Guru
Posted 02 July 2008 - 06:03 AM
Not liking it too doesn't look that would done. Also look more like an egg then top view of a glass. I like the actually the real cup before it turns into the logo. Also those tick lines are quite bad. I bet it can be much cleaner than that.
#3
NancyCarter
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- Designer
- 827 posts
Elite Designer
Posted 02 July 2008 - 01:34 PM
http://blog.pentagra...millercoors.php
honestly, im not feelin it. i can see they went for the modern 2.0 look, but its a beer company, cmon. some sort of olde english bushes or lions jumping around or something would have livened it up a little. and also, helvetica for beer?? not working.
If it were for beer - I would COMPLETELY agree... but "Pentagram has designed the identity for MillerCoors, the new joint venture between brewing giants SABMiller and Molson Coors for the U.S. market. .... The joint venture will be most used for business-to-business communications, and largely invisible to typical consumers. "
Blessings,
Nancy
www.NancyCarterDesign.com
Nancy
www.NancyCarterDesign.com
#4
JNT86
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- Designer
- 32 posts
Apprentice Designer
Posted 02 July 2008 - 07:20 PM
well its still a beer company, even if it is the corporate branch. i actually like the idea of a downward view into the cup, its original. but i just don't think it's panned out into a good logo. it gives the distinct impression of a flat cup of beer, because of the lack of foam and the tepid color. i feel like i'm cleaning up warm, half drunk cups at 9 am after a party, all it needs now is some drowned cigarette butts lol... this logo is slightly disgusting i gotta say.
#5
Winter artwork
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- Designer
- 105 posts
Senior Member
Posted 03 July 2008 - 08:36 PM
the fact that they had to show the beer being poured into the glass before the actual logo says a lot about it.
I'm not liking it.
I'm not liking it.
----> Winter's Blogspot!! <----
#6
atondex
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- Designer
- 247 posts
Senior Member
Posted 07 July 2008 - 10:43 AM
Looks like an eye looking down.
The concept of the glass being shown from above for the logo seems much better than the actual reality of the glass being shown from above.
I think the idea seemed to good to them not to use it, and they overlooked the way the logo actually looks like. And it is a good idea. But not a very good logo, in my opinion...
The concept of the glass being shown from above for the logo seems much better than the actual reality of the glass being shown from above.
I think the idea seemed to good to them not to use it, and they overlooked the way the logo actually looks like. And it is a good idea. But not a very good logo, in my opinion...
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