I love looking at the history of logos, the evolution of them, specifically corporations with meager beginnings that are now huge companies with iconic logos...
Here's a short informational essay about the Nike swoosh logo... Did anyone else know that the designer that created the swoosh only made $35 for her design! Fascinating. (though I wish the article was a little more interesting...)
Nike Logo - Design and History
Nike logo
I love looking at the history of logos, the evolution of them, specifically corporations with meager...
&nsbp;
#2
Brewman2010
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- Designer
- 20 posts
Junior Member
Posted 17 December 2009 - 05:30 PM
I did hear that on TV before. Imagine what they would charge today if they were going to have a firm redesign it! Its arguably one of the most recognizable icons in the world and it only cost them pocket change. Great deal!
#5
jjyepez
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- Designer
- 955 posts
Guru
Posted 17 February 2010 - 05:31 PM
I bet you guys are gonna love this blog article.
20 Corporate Brand Logo Evolution | Showcases | instantShift
Cheers!
- Coy and alice28 like this
#6
noxieCreative
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- Designer
- 80 posts
Elite Designer
Posted 17 February 2010 - 05:40 PM
Interesting article jjy I have seen a few others like that one that show the transition of corporate logo's.. Sometimes the better logo becomes worse (Lendingtree)... I still think IBM is next on the list for a new logo... I think it needs some curves.. sort of what apple is doing.
Brandy
#10
Astel
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Registered User
Posted 29 March 2010 - 09:14 AM
they did take care of her, amount never disclosed tho. Easily one of the most powerful logos ever. #1 in sports. I think the three stripes is #3, ESPN #2
logo guidelines tho... the worst
logo guidelines tho... the worst
Edited by Astel, 30 March 2010 - 02:24 AM.
#11
Guest_cre8ivediff_*
Guest_cre8ivediff_*
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- Guests
Posted 29 March 2010 - 07:48 PM
double edged sword sometimes. a lot of designers that work in companies design a lot of things from logos to packages because thats what they are paid to do. they generally don't have royalty contracts above and beyond their salary. so if something they designed gets acclaimed through awards or internationally branding - they may get a raise but they don't get a bonus or piece of that perceived pie (and they would probably want a piece of the usage rights over a salary boost)...a lot of times it can even fall into intellectual property and if it becomes something long after the designer has left a group/company/agency - the designer REALLY gets nothing.
#12
bubble
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- Designer
- 17 posts
Junior Member
Posted 07 April 2010 - 06:37 AM
Seeing jjyepez's post with logo history reminded me about xerox.
The new logo seems to me a very bad idea.
The ball with the x looks like an amateur made it.
First time i saw the logo on the paper products in the supermarkets i thought it was some cheaper version of XEROX or some kind of "china" copy.
The new logo seems to me a very bad idea.
The ball with the x looks like an amateur made it.
First time i saw the logo on the paper products in the supermarkets i thought it was some cheaper version of XEROX or some kind of "china" copy.
#20
digitalmighty
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- Designer
- 13 posts
Apprentice Designer
Posted 30 May 2010 - 04:22 PM
Not a design topic per se but more about the evolution of a creative campaign... one point about Nike that I found interesting was that their slogan "Just Do It" was um... "inspired" by a man (Gary Gilmore) who said "Let's do it" right before being executed by firing squad.
Learned this watching the movie "Art and Copy" last week. (Pretty cool flick by the way.)
Learned this watching the movie "Art and Copy" last week. (Pretty cool flick by the way.)
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