Designing Logo
On a computer, draw in Illustrator or Corel too. The inspirations can be some PC games, nature, animations....
&nsbp;
#86 Guest_mv777_*
Posted 25 May 2013 - 03:52 PM
Reading design books helps a lot. Browsing google for designs gives you a needed mileage.
There is something you should have in mind: master the design, but don't forget that CHs are not master designers, so they usually choose cliches and bad designs.
There is something you should have in mind: master the design, but don't forget that CHs are not master designers, so they usually choose cliches and bad designs.
#92
Posted 11 July 2013 - 07:49 PM
The very first thing I do is research as much as I can about the company. Who they are, what they do, history, competitors, industry, any and all information I can find about them.
Then I head to the computer and type out the name of the company. Initial Caps, ALL CAPS, lower case. Then, if there are multiple words, I type the initials in upper and lower case. C&P all of that a few times and then set it in a few different fonts (serif, sans, slab, and a few of each of those).
Then I just sit back and look at the screen. Look at the words. Analyze the letterforms, the shapes of each letter and how they interact. Get a feel for how the negative space fits the word. After I look at them for a good while I usually just get up and take a walk to let the shapes swim around in my head for a while. When I get back I look at the letters again.
After that it just depends on what I find and what the client wants. Sometimes I sketch, sometimes I get right into the computer.
Then I head to the computer and type out the name of the company. Initial Caps, ALL CAPS, lower case. Then, if there are multiple words, I type the initials in upper and lower case. C&P all of that a few times and then set it in a few different fonts (serif, sans, slab, and a few of each of those).
Then I just sit back and look at the screen. Look at the words. Analyze the letterforms, the shapes of each letter and how they interact. Get a feel for how the negative space fits the word. After I look at them for a good while I usually just get up and take a walk to let the shapes swim around in my head for a while. When I get back I look at the letters again.
After that it just depends on what I find and what the client wants. Sometimes I sketch, sometimes I get right into the computer.
#95
Posted 07 August 2013 - 08:16 AM
Hey, wanted to use the thread to ask something close to the original question : What is exactly your workflow as you're creating a logo?
I read that some of you sketch it on paper, some directly on the computer. I'm in the second group - I sketch everything in Photoshop as I'm used to its interface. Is it yet acceptable to post an entry, made in Photoshop? I mean, i do the product with the idea in mind if it needs to be vector or not. And after the idea (the logo) is approved, I quickly redraw it in Illustrator. However I'm not sure that this workflow is acceptable at all. So the question is do you make the print-ready final vector file before you even post your entry for approval?
I read that some of you sketch it on paper, some directly on the computer. I'm in the second group - I sketch everything in Photoshop as I'm used to its interface. Is it yet acceptable to post an entry, made in Photoshop? I mean, i do the product with the idea in mind if it needs to be vector or not. And after the idea (the logo) is approved, I quickly redraw it in Illustrator. However I'm not sure that this workflow is acceptable at all. So the question is do you make the print-ready final vector file before you even post your entry for approval?
Edited by newwerk, 07 August 2013 - 08:18 AM.
#96
Posted 15 August 2013 - 05:06 PM
I make a small sketch first....a rough one....
with that in front of me,I'd go straight to Illustrator...
it is better to have made a sketch or reference since it lets you work faster without confusion(you'll have an idea already on paper)
then improvise...
with that in front of me,I'd go straight to Illustrator...
it is better to have made a sketch or reference since it lets you work faster without confusion(you'll have an idea already on paper)
then improvise...
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