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Need help with advertisments.

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#1 JoeClark


    Junior Member

  • Client
  • 3 posts

Posted 25 October 2017 - 08:28 AM

I am an animator and just started a new project. I I design adverts, but I have never found a comprehensive definition of a mono creative advertisement . Is this just a design in black and white, or an ad with one colour plus black? How should the artwork be set up for print? What you think. I went through many resources and also checked many ads for some ideas but did not get any creative ideas.
Any help will be appreciated.
Thank you.

  • lalelemu likes this

#2 HerbertNordal


    Junior Guru

  • Designer
  • 3408 posts

Posted 25 October 2017 - 04:14 PM

mono creative is the name of an advertising agency.



In the publishing world, a single color ad is black and white.

I have not heard it called "mono".

That just might be a translation issue.

Confusion might be cleared up by communication with the publication.

  • weiesnbach and lalelemu like this

#3 weiesnbach



  • Designer
  • 389 posts

Posted 25 October 2017 - 05:12 PM

I agree with  Herbert,  never heard the term  "mono creative," but single color is common, especially for sign work and silk screens. 

  • lalelemu likes this

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